Common KPIs (key performance indicators) are whatever numbers you determine are critical to your business’s success. They can vary depending on your industry and how you run your business. An online marketing company isn’t going to have the same KPIs as an automobile manufacturer.  Choosing the right KPIs can be tricky. Start by looking at your financials. Are there any numbers that jump out at you as being way too high or low? If so, you’ll want to keep an eye on those.  Do you notice any trends when comparing the same numbers over different time periods? This is something else [...]